What Does a Financial Planner Do?

Posted by Greater Midwest Financial Group on Sep 3, 2021 11:12:00 AM

a collage showing a financial planner speaking to a client and a person holding a legal pad with notes

There’s an endless amount of financial questions we all face in our lives – and just about everyone has an answer. But choosing who to listen to with all the noise is a challenge. While your great aunt Susan might have some great relationship advice, but should you follow her advice on saving for retirement?

A financial planner is an expert that can help you cut through the noise and find the best solutions for all your questions.

What is a Financial Planner?

A financial planner is someone who offers advice on both your short-term finances and long-term finances. They can help you plan where to save money, how to invest your money and what types of accounts to open.

However, not all financial planners specialize in the same advice. Some planners offer more general advice for multiple services, while others have a specific focus – such as taxes, retirement or insurance. It all depends on the specific advisor.

Greater Midwest Financial Group has a pool of talented advisors with expertise in multiple services, so we consider ourselves to be a general financial planner instead of focusing on only one specialization.

What Does a Financial Planner Do?

Not all financial planners offer the same services, but below is a general list of the types of financial planning you can seek advice on. These are all services that Greater Midwest Financial Group Offers:

  • Benefit Planning
  • Business Owner Services
  • Educational Planning
  • Estate Planning and Wealth Transfer
  • Executive Benefit Strategies
  • Insurance and Risk Management
  • Long-term Care and Elder Care Planning
  • Organizational Services
  • Retirement Planning
  • Tax Planning
  • Wealth Management

At Greater Midwest Financial Group, we have always strived to do what is best for our clients. No matter what area you’re seeking financial advice on, we can help.

Contact a Financial Planner


Greater Midwest Financial Group is a financial advisor firm serving St. Paul, Minneapolis and the wider Twin Cities area. We specialize in wealth management, retirement planning, asset management and other personal finance needs.

Topics: financial literacy, financial advisor, financial planner